Damn Good Marketing
The Damn Good Podcast
Should I Start a Podcast?

Should I Start a Podcast?

Thinking of Starting a Podcast? The allure of this shiny new toy has captivated everyone, but it's serious business.

Thinking of Starting a Podcast? The allure of this shiny new toy has captivated everyone, but it is serious business. Join Subha Chandrasekaran and Hasita Krishna as they dive into podcasting, sharing their experiences, insights, and unexpected discoveries.

From the challenges of finding the right niche and keeping up with the demands of consistent content to deciphering podcast metrics and managing distribution, they reveal the realities behind the scenes. Explore the question: Is starting a podcast the right move for you? Get ready to uncover the truth about the podcasting journey!

In This Episode

(00:00) Should I Start A Podcast?

(02:26) Why Start A Podcast?

(04:41) Effort vs. Outcome

(06:27) What Is The Contribution of Podcasts?

(09:03) How Do They Manage?

(10:31) The Distribution Process

(12:05) Keeping Your Promise To The Audience

(13:22) How the Podcast Rankings Change

(13:53) What is Hasita's Response To Clients Wanting To Start a Podcast?

(15:13) Podcasts As Standalone Ventures

(16:01) Increasing Awareness About Podcasts

(17:06) Celebrity Podcasts

(18:13) Hosting a Podcast

(19:37) What is a Big Podcast?

(21:03) Segment - Only Murders in The Building

(22:18) Who Shat On The Floor At My Wedding

(24:27) How Do You Decide If Podcast Is The Right Thing For You?

Your Hosts

Hasita Krishna is a marketing strategist and the founder of Motley Crew. She's best known for introducing comic strips to the world of cybersecurity, creating Spotify playlists involving lathe machines, and other marketing shenanigans that we all need to get up to, but usually don't. 

Motley Crew is the marketing and communications muscle powering next-gen B2B startups in the AI, HealthTech, Aerospace, Manufacturing, and Software Services sectors. Reach out to us for strategy workshops, execution, and team training.



Subha C is the founder of RainKraft, and as a business owner, asks the marketing questions that we all want to, but usually don't. She is an ICF-certified leadership and career-growth coach with over 22 years of experience (corporate & entrepreneurial) leading people and businesses to explore their potential. Prior to this, she held senior leadership positions in Citi India. 


This podcast is powered by CrazyTok: We help experts become influencers by helping launch, produce, and grow your custom-branded audio and video podcast channels. 

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Damn Good Marketing
The Damn Good Podcast
Welcome to The Damn Good Podcast! For season 4 (of which we don't know how many episodes we will do), we have dropped the 'Marketing' to better reflect the fact that Subha and I are both human and are therefore prone to change. We're talking culture, and being two unknowns in the world of creatorship.
Hasita Krishna is a brand strategist and the founder of Motley Crew, a writer, a climate action advocate, and a SCUBA diver. Find her on Instagram @hasita.krishna
Subha C is the founder of RainKraft, a career growth coach, and a podcast host. She's on LinkedIn @Subha Chandrasekaran.
© 2024 The Damn Good Podcast. We know this is the era of deepfakes and remasters and whatnot. We also don't presume we are that famous. If you'd like to share our content for commercial gain (that's funny), please contact us first. Otherwise, feel free to share away. Any Instagram reel produced from this podcast will be considered to have been taken out of context unless otherwise specified. By us.