Damn Good Marketing
The Damn Good Podcast
S03E05: Clarity in Purpose is Clarity in Branding

S03E05: Clarity in Purpose is Clarity in Branding

With Siddharth Purohit, Co-Founder at www.aazol.in

How do you create a brand that's not just visually stunning but also drives profitability while focusing on social impact? Join us on a journey with Siddharth Purohit, co-founder of Aazol, a direct-to-consumer food company.

In this episode, we dive deep into the art of clarity and how it can free up valuable time, the importance of controlling costs, and the challenges of entering the retail space.

There are some conversations that affirm our actions and choices, and for us, it was this one. This is also the first time Hasita has put her dream of being a SCUBA Divemaster out in the public domain.

Tune in to find out how visual language is brand language, and why some of the best choices in business are often the simplest.


(00:00) Jumping to the visual shooting process

(4:30) A little bit about Siddharth

(05:46) Siddharth's past experiences before joining Aazol

(08:10) What inspired Siddharth to create Aazol's designs?

(10:12) How to manage logistics as a small brand?

(13:59) Which customer feedback to address at which point of time?

(15:13) What does growth mean for Aazol?

(20:28) Which elements to prioritize as a founder?

(23:20) Clarity gives time

(25:27) Advice for someone starting from the visual standpoint and trying to succeed

(29:59) The Future


Siddharth Purohit

Co-founder at Aazol

Siddharth helms Aazol’s (www.aazol.in) sales, marketing, and digital operations. A management consultant with Kearney in a former life, he is also a professional diver.

Siddharth’s peripatetic life (he has lived in 6 cities across 3 continents and traveled over 40 countries) has found root back in the land of his birth where he takes great joy in showcasing Maharashtra to the world through the foods of Aazol.



Your Hosts

Hasita Krishna is a marketing strategist and the founder of Motley Crew. She's best known for introducing comic strips to the world of cybersecurity, creating Spotify playlists involving lathe machines, and other marketing shenanigans that we all need to get up to, but usually don't. 

Motley Crew is the marketing and communications muscle powering next-gen B2B startups in the AI, HealthTech, Aerospace, Manufacturing, and Software Services sectors. Reach out to us for strategy workshops, execution, and team training.



Subha C is the founder of RainKraft, and as a business owner, asks the marketing questions that we all want to, but usually don't. She is an ICF-certified leadership and career-growth coach with over 22 years of experience (corporate & entrepreneurial) leading people and businesses to explore their potential. Prior to this, she held senior leadership positions in Citi India. 


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Damn Good Marketing
The Damn Good Podcast
Welcome to The Damn Good Podcast! For season 4 (of which we don't know how many episodes we will do), we have dropped the 'Marketing' to better reflect the fact that Subha and I are both human and are therefore prone to change. We're talking culture, and being two unknowns in the world of creatorship.
Hasita Krishna is a brand strategist and the founder of Motley Crew, a writer, a climate action advocate, and a SCUBA diver. Find her on Instagram @hasita.krishna
Subha C is the founder of RainKraft, a career growth coach, and a podcast host. She's on LinkedIn @Subha Chandrasekaran.
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