*Hasita apologizes for the audio quality on this one- the Flu is an unpredictable game-changer, and we hope this does not severely impact what you take away from the episode!*
Is branding more than just marketing?
Delve into the world of brands as we analyze the core of branding, from emotional connection to custodian challenges. Discover the interplay between consumers, employees, and vendors, unraveling the craft of impactful branding. Understand that branding goes beyond marketing, shaping our perception of the world. Join us and unlock the secrets of brand custodianship!
IN THIS EPISODE
00:00 | World Cup, Anthems, and Brand Blitz
02:47 | Branding is misunderstood in India
06:13 | What will your brand be in the long term?
07:39 | Brands as emotional assets have their own value
12:53 | Think of your brand as a person in a group setting
15:18 | What are the challenges with brand custodians?
19;37 | Case study of a poor consumer experience
24:35 | Closing
Hasita Krishna is a marketing strategist and the founder of Motley Crew. She's best known for introducing comic strips to the world of cybersecurity, creating Spotify playlists involving lathe machines, and other marketing shenanigans that we all need to get up to, but usually don't.
Motley Crew is the marketing and communications muscle powering next-gen B2B startups in the AI, HealthTech, Aerospace, Manufacturing, and Software Services sectors. Reach out to us for strategy workshops, execution, and team training.
Subha C is the founder of RainKraft, and as a business owner, asks the marketing questions that we all want to, but usually don't. She is an ICF-certified leadership and career-growth coach with over 22 years of experience (corporate & entrepreneurial) leading people and businesses to explore their potential. Prior to this, she held senior leadership positions in Citi India.
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