Are content heads prepared for the challenges posed by AI, ChatGPT, and shifting search engine policies? In this episode, Hasita Krishna and Subha Chandrasekaran delve into the complexities of content management in the modern landscape. Join them to discover strategies for making your content stand out and how creative collaboration can enhance your efforts in an ever-noisier world.
IN THIS EPISODE
(00:00) Lawsuits on OpenAI
(02:54) What does a content head do in this situation?
(05:12) Hierarchies and expertise
(08:32) How much of the info is real?
(10:51) The biggest pain points of content heads
(15:02) Managing expectations
(17:40) The need for good editors is on the rise
(20:12) Things to be mindful about
YOUR HOSTS,
Hasita Krishna is a marketing strategist and the founder of Motley Crew. She's best known for introducing comic strips to the world of cybersecurity, creating Spotify playlists involving lathe machines, and other marketing shenanigans that we all need to get up to, but usually don't.
Motley Crew is the marketing and communications muscle powering next-gen B2B startups in the AI, HealthTech, Aerospace, Manufacturing, and Software Services sectors. Reach out to us for strategy workshops, execution, and team training.
https://www.linkedin.com/in/hasita/
Subha C is the founder of RainKraft, and as a business owner, asks the marketing questions that we all want to, but usually don't. She is an ICF-certified leadership and career-growth coach with over 22 years of experience (corporate & entrepreneurial) leading people and businesses to explore their potential. Prior to this, she held senior leadership positions in Citi India.
https://www.linkedin.com/in/subhachandrasekaran/
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S03E06: What really is the role of a Head of Content?