S2E10 | How can I be more creative with my marketing ideas?

The Damn Good Podcast

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S2E10 | How can I be more creative with my marketing ideas?

Hasita

Mar 15, 2023

Do you have to be a mad genius to be creative? Or get inspired somehow? Or is it something within reach of all of us, something that can actually be executed reliably and within deadlines?

For this season’s final episode, we discuss creativity in all its glory.

In This Episode

(02:43) How can we be creative?
(04:10) Do you always have to be inspired?
(07:40) How can a single person be consistently creative?
(08:30) 70% of ads aren’t memorable - how do you ensure yours don’t flop?
(10:00) Ways to get fresh ideas
(14:30) Connect the best ideas to your brand
(20:00) How to measure the effectiveness of your ideas
(22:30) Brands that transcend their status as a business

Your Hosts
Hasita Krishna is the founder of Motley Crew, a marketing agency that provides marketing strategy, consulting as well as execution for B2B companies.
Subha Chandrasekaran is the founder of RainKraft, offering one-on-one career coaching, corporate workshops, and consulting assignments involving process or people management.

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We're on LinkedIn:

https://www.linkedin.com/in/hasita/

https://www.linkedin.com/in/subhachandrasekaran/

And Instagram:

@damngoodcommunity

@official_motley_crew

©Motley Crew Marketing Services- Hasita Krishna

This episode was produced in collaboration with CrazyTok Media. The voice of Topic-Al for this season is Naivanya.

--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-damn-good-podcast/message

Discussion about this podcast

The Damn Good Podcast

Welcome to The Damn Good Podcast! For season 4 (of which we don't know how many episodes we will do), we have dropped the 'Marketing' to better reflect the fact that Subha and I are both human and are therefore prone to change. We're talking culture, and being two unknowns in the world of creatorship.

Hasita Krishna is a brand strategist and the founder of Motley Crew, a writer, a climate action advocate, and a SCUBA diver. Find her on Instagram @hasita.krishna

Subha C is the founder of RainKraft, a career growth coach, and a podcast host. She's on LinkedIn @Subha Chandrasekaran.

© 2024 The Damn Good Podcast. We know this is the era of deepfakes and remasters and whatnot. We also don't presume we are that famous. If you'd like to share our content for commercial gain (that's funny), please contact us first. Otherwise, feel free to share away. Any Instagram reel produced from this podcast will be considered to have been taken out of context unless otherwise specified. By us.

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