Damn Good Marketing
The Damn Good Podcast
S2E9 | How can I use LinkedIn for lead generation? | Varnika Pasari, Founder, TicTactic | Performance Marketing, Paid Ads

S2E9 | How can I use LinkedIn for lead generation? | Varnika Pasari, Founder, TicTactic | Performance Marketing, Paid Ads

Have you been frustrated with your lead-generation efforts on LinkedIn? In today’s episode, we share with you tips and a formula you can apply to attract and nurture quality leads at a reasonable cost. Watch out for the bonus tactic on how a certain type of LinkedIn ad could be run for almost the same price as Google ads!

(If you keep track of how many times Hasita says 'if I'm not wrong' in this episode accurately, please DM her on LinkedIn with your answer for some cool podcast merch!)

In This Episode

  • (02:10) Why run LinkedIn ads?

  • (04:47) Think Campaigns, not ad-hoc messaging

  • (06:20) How to calibrate ad spend for maximizing ROI

  • (09:14) A formula for successful B2B lead generation

  • (12:56) LinkedIn ads are more effective than Google in many ways

  • (15:52) How should you evaluate the ‘success’ of a LinkedIn ad?

  • (18:20) How can a little company with limited budgets compete with the big guys?

  • (23:25) 4 easy ways to make your LinkedIn page more effective

  • (27:52) A satisfying project

Our Guest

Varnika Pasari is the founder of Tic Tactic, a B2B marketing solutions provider that aims to help brands grow their digital audience across platforms, convert them into quality leads, and maximize ROI.

The Damn Good Marketing Podcast is a Top 5 marketing podcast in India. Every two weeks, we share with you actionable tips or expert advice that you can use as a business owner to make your marketing effort and spending more effective. 

Do subscribe so you never miss another opportunity to make your marketing work better.


Your Hosts

Hasita Krishna is the founder of Motley Crew, a marketing agency that provides marketing strategy, consulting as well as execution for B2B companies. 

Subha Chandrasekaran is the founder of RainKraft, offering one-on-one career coaching, corporate workshops, and consulting assignments.

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Damn Good Marketing
The Damn Good Podcast
Welcome to The Damn Good Podcast! For season 4 (of which we don't know how many episodes we will do), we have dropped the 'Marketing' to better reflect the fact that Subha and I are both human and are therefore prone to change. We're talking culture, and being two unknowns in the world of creatorship.
Hasita Krishna is a brand strategist and the founder of Motley Crew, a writer, a climate action advocate, and a SCUBA diver. Find her on Instagram @hasita.krishna
Subha C is the founder of RainKraft, a career growth coach, and a podcast host. She's on LinkedIn @Subha Chandrasekaran.
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