Damn Good Marketing
The Damn Good Podcast
What can I safely cut out of my marketing effort?
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What can I safely cut out of my marketing effort?

Have you found yourself managing two personas, one of an entrepreneur and the other of you as a person when you’re not working? All founders and leaders need to be creators also, and all creative effort needs to be supported by ads. Oh, and all ads also need to be supported by CRO! Where does this end? How can you keep it simple? In This Episode (01:31) Challenges doing too many things in marketing (03:17) Handling multiple identities (04:30) Branded house vs house of brands (05:49) When to invest on a single aspect and when to diversify (08:20) How to make the separation between roles (11:32) What worked for others might not work for you (15:20) Focus on where the audience is (20:28) Don’t over-focus on the metrics (23:22) Balance between topical and timeless content (27:05) You needn’t market everything all the time We're on LinkedIn: https://www.linkedin.com/in/hasita/ https://www.linkedin.com/in/subhachandrasekaran/ And Instagram: @damngoodcommunity @official_motley_crew ©Motley Crew Marketing Services- Hasita Krishna This episode was produced in collaboration with CrazyTok Media. The voice of Topic-Al for this season is Naivanya. --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-damn-good-podcast/message

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Damn Good Marketing
The Damn Good Podcast
Welcome to The Damn Good Podcast! For season 4 (of which we don't know how many episodes we will do), we have dropped the 'Marketing' to better reflect the fact that Subha and I are both human and are therefore prone to change. We're talking culture, and being two unknowns in the world of creatorship.
Hasita Krishna is a brand strategist and the founder of Motley Crew, a writer, a climate action advocate, and a SCUBA diver. Find her on Instagram @hasita.krishna
Subha C is the founder of RainKraft, a career growth coach, and a podcast host. She's on LinkedIn @Subha Chandrasekaran.
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