Welcome back! It’s season 2, and we’re starting, as always, with the big questions. If you’ve had failed digital marketing experiences, it is only natural to be unsure about trying it again. In this episode, we discuss why some things fail, and others succeed, with seemingly no explanation offered. In this episode, we discuss why this might be happening, and how to fix it. [00:26-1:54] It takes ten years to become an overnight success. [03:00-06:10] What does digital marketing success mean to me? Defining parameters, being realistic. [07:00-12:49] What if this effort fails again six months from now? [14:00-17:45] Feeding the ad monster, and where breaking even figures in all of this AKA should I be spending ad dollars at all? [17:45-19:45] Positioning your brand the right way, and why saying one thing right, is better than saying many right things [19:45-22:30] Who owns my digital brand, and marketing efforts? [24:02] Topic-Al. There’s usually no better way to give a brand a lift than to rope in an influencer. But what happens when an influencer goes rogue and begins spouting ideas that you as a brand do not agree with? We dive into the Adidas and Ye example and talk about why the right kind of influencer for your brand may actually be lurking elsewhere. Oh! The Places You'll Go (When you click on these links) Want to dance to the peppiest wedding song created this past year? Tune into Gulab Jamun Nahi Tha by OnlyDesi and Hanu Dixit: https://www.youtube.com/watch?v=u36xh7UzUys The other wedding dance video that went viral involved a certain famous pair of sunglasses, a bunch of wonderful dancers, and a decade of just keeping at it: https://www.youtube.com/watch?v=yGRdDEgSdvw Liked it? Hit that big follow/ subscribe button the top right so you know when the next episode comes out. We're on LinkedIn https://www.linkedin.com/in/hasita/ https://www.linkedin.com/in/subhachandrasekaran/ And Instagram @damngoodcommunity @official_motley_crew ©Motley Crew Marketing Services- Hasita Krishna This episode was produced in collaboration with CrazyTok Media. The voice of Topic-Al for this season is Naivanya. --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-damn-good-podcast/message
The Damn Good Podcast
Welcome to The Damn Good Podcast! For season 4 (of which we don't know how many episodes we will do), we have dropped the 'Marketing' to better reflect the fact that Subha and I are both human and are therefore prone to change. We're talking culture, and being two unknowns in the world of creatorship.
Hasita Krishna is a brand strategist and the founder of Motley Crew, a writer, a climate action advocate, and a SCUBA diver. Find her on Instagram @hasita.krishna
Subha C is the founder of RainKraft, a career growth coach, and a podcast host. She's on LinkedIn @Subha Chandrasekaran.
© 2024 The Damn Good Podcast. We know this is the era of deepfakes and remasters and whatnot. We also don't presume we are that famous. If you'd like to share our content for commercial gain (that's funny), please contact us first. Otherwise, feel free to share away. Any Instagram reel produced from this podcast will be considered to have been taken out of context unless otherwise specified. By us.
Welcome to The Damn Good Podcast! For season 4 (of which we don't know how many episodes we will do), we have dropped the 'Marketing' to better reflect the fact that Subha and I are both human and are therefore prone to change. We're talking culture, and being two unknowns in the world of creatorship.
Hasita Krishna is a brand strategist and the founder of Motley Crew, a writer, a climate action advocate, and a SCUBA diver. Find her on Instagram @hasita.krishna
Subha C is the founder of RainKraft, a career growth coach, and a podcast host. She's on LinkedIn @Subha Chandrasekaran.
© 2024 The Damn Good Podcast. We know this is the era of deepfakes and remasters and whatnot. We also don't presume we are that famous. If you'd like to share our content for commercial gain (that's funny), please contact us first. Otherwise, feel free to share away. Any Instagram reel produced from this podcast will be considered to have been taken out of context unless otherwise specified. By us. Error
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